There is no doubt this is a tough time for UK businesses which is why – whether you are Maurice’s Pet Shop, or a global tech business - having an up-to-date, Google-grabbing website is essential for attracting new business and raising all important revenue. But in these bleak business times is your website working hard enough?
With peoples’ attention spans shorter than a gnat’s whisker it is no good appearing on page four of Google’s search results, by then your buyer has opened the first two links, spied what they want, bagged it and run.
To give your website the edge on Google, it is important that each page is given the full SEO (Search Engine Optimisation) treatment, which is basically making sure that Google understands exactly what it is you do.
Here are 9 tips to make your website work harder for you:
1. Keywords - The first step to website wonderment is to identify the relevant keywords for your business. This is relatively simple; all you have to do is concentrate on the words that people type into a search engine to find the services you offer.
For example, if you sell fishing tackle, users might type in ‘fishing tackle’, ‘fishing rods’ or ‘fishing equipment.’ You also want to identify location-based keywords, as people often type in what they are looking for, followed by the location. For example, ‘fishing tackle High Wycombe’.
Much better than the power of guesswork, however, is to employ some nifty tools to find relevant keywords for you, such as, Google Analytics or the Google Adwords keywords function.
2. Once you have identified your relevant keywords try to use them in your website domain name. For example, calling your website www.billybass.co.uk doesn’t include information about what you do, where as ‘billsfishingtackleinwycombe.co.uk’ does.
3. As well as including a selection of carefully chosen keywords in your META description - the short description of your business below your Google listing - also use your keywords in each of your page URLs. For example: www.billsfishingtackle.co.uk/fly-fishing-tackle
4. Another way to improve your ranking is to make sure you include your main keyword in your page headings and subheading tags.
5. Pepper your keywords throughout the text on all of your web pages. You shouldn't over stuff your content with keywords as it will read oddly; instead use them in the natural flow of the text. Also underline or bold keywords where you mention them to reinforce what your site is about.
6. If you link to another page on your site, use your keywords in the link as this will help improve your site ranking too. For example, if on page one you are talking about fishing rods and you mention fishing bait, you may want to include a link to another page selling fishing bait. Never use ‘click here’ to take your reader to another page, instead make the keyword the link. For example: ‘find out more about fishing bait’
7. Meaningful, well-written content is a must for a successful website. Google prioritises sites with quality, authoritative content about a subject, so although it may take time (or a little investment if you hire a professional copywriter to do it) it will boost your website ranking.
|No one around? This is High Wycombe's old bus station. Don't let this happen to your website.|
9. As soon as you have completed your site, submit it to Google. Don’t expect things to happen overnight, it can take several weeks for Google to index a new site. In the meantime, work on making some worthwhile back-links from other quality sites that operate in your field.
These are just the basics and there are several more techniques you can use to improve your Google ranking.
If you’re launching, or already have an online business, it is important to make sure your website has the right ingredients Google loves, this may take a little time but the reward of fresh, hungry custom will be well worth it.
For more free friendly advice, pop over to www.melissablamey.com or reach me on Twitter @melissa blamey
Stay Classy San Diego.