‘Phrrrrt!’ was the noise I made when Ed Miliband claimed he spent £70 on his weekly shop. Out of touch? Just a Lidl.
The average food bill for a family four is estimated at around £100 a week. As a family of two adults and a small child our weekly grocery shopping regularly hits around the £100 mark. Not to mention top up trips to Little Tesco.
While a friend of mine with three children under 10 said she was struggling to bring in her weekly shop at under an eye-watering £185.
Ed’s guestimate would be about right if it related to just food, the trouble is there is so much more to a food shop.
A quick review of my receipt yesterday revealed several unexpected items in the bagging area including, a bottle of Southern Comfort (but it has cherry in it), a six pack of nice ‘n’ spicy Nik Naks (they were on offer) and a strawberry chapstick. ('Pur-lease Mummy, I love straw-bees').
Asda is a particularly dangerous when it comes to picking up every day essentials.
I go in for a Toastie loaf and come out with two deck chairs and a Godzilla onesie.
So how do you stick to your shopping guns?
Here’s a few tips for saving lolly on your weekly trolley.
Vouchers – You know all those wafty bits of paper they hand you when you get your change, some of them are actually fairly decent offers. Anything from £6 off your next £40 shop (£6 that’s like two bales of toilet rolls!) to bonus club card points, it’s all money, use them!
Shop online – I am a shopper’s dream. No list, just time on my hands and a vague idea that I need to buy some sustenance. Stop! Shop online - no distractions, no impulse purchases and no kid bribes.
Some supermarkets such as Sainsbury’s and Waitrose offer free delivery slots if you spend a certain amount.
Meal planning – I am guilty of being a one meal shopper. Yes it’s yawnsome but you’d be amazed by how much you save by planning next week’s meals in advance.
Meal planning reduces random trips to the supermarket and is a great way to make meals stretch. So if you’re having a chicken roast on Sunday, use the leftovers to make a chicken casserole or chicken goujans the next day.
Less meat - As my Dad always barked when I was little: 'Eat the meat!'
Meat is the priciest part of the meal. Plan a few meat-free meals every week, such as pasta, jacket potatoes or home made pizza.
‘Whoops’ aisle – Elbows ready! The Whoops aisle is the place for items that’s just about to go out of date or where packaging is slightly damaged. There are lots of bargains to be had and you can always pop stuff in the freezer to have another day. Check out Kate Barrett’s blog – who rustles up gourmet meals for just a few pence: http://domesticgoddessingonashoestring.blogspot.co.uk/
Do you have any ideas for frugal food shopping?
Let me know on here or on Twitter @melissablamey